AtN looks at a company’s successful transition of its online presence and what it took to achieve it.

A recent client case: The MD at a multinational services company had called…

Can’t figure out how to get it organized and cohesive
The real question is: what should your market strategy be centred (focused) around?

Sometimes the answer is right in front of you:…

Why do so many great web strategy ideas just fade away?

Often, things start to fall apart at the first or second meeting to execute on a new initiative.   These so-called…

A well recognized and established competitor is formidable hurdle for a growing business. Will your company always lag behind that competitor because of their head start?

Not if you understand the challenge…

As the manager in charge of updating your company’s website, there are a lot of different pressures on you.

Here’s a few that we hear often:

• can’t disrupt the team too much
• needs…

It isn’t. Atleast, not if you want it to generate business value.

This subject is first big “a-ha” (wide-eyed) moment we have with most of our clients.  Your website isn’t about…