You call that an impression?

Vin Gourishankar • 24 September 2010

They call it making an impression for a reason — the key part of that word is “impress”.

How do you do you impress (stand-out, be remembered) when you look the…

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From Gorilla to Guerilla Marketing

Vin Gourishankar • 24 September 2010

These days SEO and PPC is like being a guy selling knock off watches on the street:
Standing and waving a sign (SEO or PPC ad) feeling like a trained monkey…

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Website From ZERO to HERO in 1 Year?

Vin Gourishankar • 17 June 2010

AtN looks at a company’s successful transition of its online presence and what it took to achieve it.

A recent client case: The MD at a multinational services company had called…

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Marketing Strategy Feel Scattered and Unfocused?

Vin Gourishankar • 03 June 2010

Can’t figure out how to get it organized and cohesive
The real question is: what should your market strategy be centred (focused) around?

Sometimes the answer is right in front of you:…

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Are Bad Meetings Killing Your Web Plans?

Vin Gourishankar • 16 April 2010

Why do so many great web strategy ideas just fade away?

Often, things start to fall apart at the first or second meeting to execute on a new initiative.   These so-called…

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A well recognized and established competitor is formidable hurdle for a growing business. Will your company always lag behind that competitor because of their head start?

Not if you understand the challenge…

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