AtN looks at a company’s successful transition of its online presence and what it took to achieve it.

A recent client case: The MD at a multinational services company had called…

Can’t figure out how to get it organized and cohesive
The real question is: what should your market strategy be centred (focused) around?

Sometimes the answer is right in front of you:…

A well recognized and established competitor is formidable hurdle for a growing business. Will your company always lag behind that competitor because of their head start?

Not if you understand the challenge…

As the manager in charge of updating your company’s website, there are a lot of different pressures on you.

Here’s a few that we hear often:

• can’t disrupt the team too much
• needs…

It isn’t. Atleast, not if you want it to generate business value.

This subject is first big “a-ha” (wide-eyed) moment we have with most of our clients.  Your website isn’t about…

ATN Pricing Success Formula: Packaging + Targeting = Higher Pricing

We’ve written on the subject of packaging before but we wanted to bring the issue of pricing and packaging to the…

What role does your brand positioning play in your sales and marketing process?

For most organizations, positioning can play a big role in creating advantage when competition is a key issue.

Many…

The tendency of companies when marketing their products is to focus on the features or components which are included.

But generating business growth requires reaching beyond product features or service elements…

The shift from feature selling to value selling is a key factor is adding to business growth.  While much of your growth may come from new products and new segments,…

Fuel your business meetings with a full set of ideas for each decision — options are key to better decision making in management meetings regardless of  subject.

Lets look at a…