Archive for the ‘ Competition ’ Category

Chipping Away At The Brand Advantage of A Competitor

Vin Gourishankar • 25 March 2010 - 0 comments

A well recognized and established competitor is formidable hurdle for a growing business. Will your company always lag behind that competitor because of their head start?

Not if you understand the challenge…

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Drive Competitiveness With Your Website

Vin Gourishankar • 02 December 2009 - 0 comments

If your company is going to start 2010 with a challenging competitive environment, consider the impact your website can have in that situation:

Your website is the great leveler in a…

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Should you take on your (bigger) competition more directly in 2010?

Vin Gourishankar • 02 December 2009 - 0 comments

The answer is: it depends.

What does this decision depend on?

The nature of your product, the visibility of your competitors and their ability to retaliate and do material damage to your…

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