Can’t figure out how to get it organized and cohesive
The real question is: what should your market strategy be centred (focused) around?

Sometimes the answer is right in front of you:…

It isn’t. Atleast, not if you want it to generate business value.

This subject is first big “a-ha” (wide-eyed) moment we have with most of our clients.  Your website isn’t about…

ATN Pricing Success Formula: Packaging + Targeting = Higher Pricing

We’ve written on the subject of packaging before but we wanted to bring the issue of pricing and packaging to the…

The tendency of companies when marketing their products is to focus on the features or components which are included.

But generating business growth requires reaching beyond product features or service elements…

The shift from feature selling to value selling is a key factor is adding to business growth.  While much of your growth may come from new products and new segments,…