What stage is your social effort at?
Other companies are active in social media.
Where does it fit for your company?
Reacting to competitors' social efforts?
Simple: dig deep.
Most companies tend to look at competitor social activity ... but the real trick is to look at the underlying goals and value they seem to be pursuing.
Consider whether the same goals are value to your company and then focus on whether their social strategies are to be emulated.
Is “follow-the-leader” a good strategy?
Seems like a shortcut but it's not.
Like any marketing effort, success depends on alignment to key business goals (not another company's -- your company's internal ones). Follow the leader allows you to skip that step, but when it comes time to really bear down, that lack of internal motivations will prove very costly.
Defining potential business impact
Where can social play in your key business challenges?
Whether your company pursues social as a strategy depends a lot on what its potential impact is -- particularly compared to your other options.
AftertheNet has created social programs for clients that create impact in competitiveness, branding, prospect education and messaging delivery.
Is it likely to be a standalone effort?
Not if AftertheNet is involved.
Social success is deeply rooted in sustainability and that depends on a complete marketing infrastructure to support it.
That means that your social programs need to be an integrated part of your marketing operations -- with the same management structure and involvement of all the same departments.
Can social be ROI centric?
It not only can .... it must.
At the heart of many companies' social marketing problems is the lack of an ROI focus. Some experts will tell you that it's not possible with social, but that's simply incorrect.
Social has tremendous ROI potential, when it architected like a marketing program from the ground up -- with specific audiences, messages and platforms in mind.
Is social media a messaging delivery system?
At its heart, that's exactly what social is.
For all their efforts in social marketing, companies often lose track of that simple core value of social media channels.
Through our detailed framework, we help companies translate their social platforms into message delivery systems, ones which sit effectively along side their other messaging platforms and provide a strong option to less effective mediums like email and search engines.
Everybody says “begin with research”
Exactly what does that mean?
Not just about Yes or No
Creating a strong commitment company-wide
Building a goal oriented specific plan.
One that your CEO can summarize too.
Foresight beyond ideas to...
Ensuring all the key pieces are in place
Not just getting off the ground.
But getting up to speed as fast as possible.
Maintain efficiency and momentum.
Consistently aligning to the core plan.
You defined your company's social goals.
Now it's time to measure against them.