AtN Service Area #1: Industry Research
The source for more ideas and perspective to support your marketing efforts
What is AtN's Industry Research?
There's a lot of data out there that a researcher can gather and organize. And that's if they're focused on one company and their immediate industry players. But what if youʼre looking to build a complete perspective, looking beyond your immediate market to the wider industry. What about extending beyond just gathering the typical information about competitors (products, press releases, management, pricing)?
In a nut shell what we define as Industry Research is a two part process:
1.
From a marketing perspective, gathering all the
useful data about competitors, customer
segments and best practices in the industry We
include critical messaging areas like branding,
competitive positioning, value selling and
segment targeting.
2.
Transforming that data into useable knowledge
bases of information. Build around specific
marketing applications, this process requires a
30,000 foot, business executives perspective -- in
order to create a decision support infrastructure
around the gathered marketing data.
AtN's Research Advantage
Aside from being marketing professionals, our
company is also staffed with research experts. 40
hours a week, our dedicated team of 20+
researchers focused on gathering, organizing and
enhancing the a plethora of marketing data culled
from more than 50 industries. The more you see,
the more you know how to organize it -- we're
experts at turning all that data into useful decision
support systems for marketing programs.
Get An Assessment Now
Could your company benefit from a services
package which includes Industry Research?
We'll take a look at your website and give you multipoint
scoring (with detail) on how you can benefit from key aspects of our Services Mix.
Industry Research From Opposing Angles:
When You'll Miss It
Allocating Resources: When you're trying to decide
between programs, understanding all your options and the market helps to make better decisions
Creating Messaging: We each come from our own angle, but starting from a list of ideas widens and strengthens the messaging mix you can create Reach Programs
Expanding Reach: Reaching a broader set of prospects helps
to avoid competitive sales situations for a significant % of your deals
Why You'll Love it
Ideas: Marketing is all about building and the more
ideas you've got the easier it is and the better the
output
Perspective: Making a decision is as much about perspective as the choices in front of you. When you've got a 360 on the market, your sense of the right thing is infinitely stronger