Marketing From An Industry Perspective
Our experience encompasses more than 50 industries -- having helped organizations and companies take their marketing to the next level by leveraging RESEARCH, STRATEGY, ONLINE PROPERTIES and REACH EFFORTS.
There's a lot of common challenges across industries but the real insight and impact comes from taking an INDUSTRY SPECIFIC perspective. More on how we create industry specific strategies and the industries we focus on BELOW.
Why Does AtN Take An Industry Specific Perspective?
Narrows the Focus
  • Focus is critical to marketing
  • Deeper connection with clients' businesses
  • Creates impact on a much higher level
More Value For Clients
  • Speaking their language
  • Industry specific research
  • Deeper integration our our efforts into their business
A Pseudo Marketing Department
  • Deep industry expertise and ideas
  • A common perspective with the rest of the team
  • Zero translation from generic to industry specific
Industry Specific Focal Points
Business challenge areas
Business impact area priorities
Market Segmentation
Angle on Value Selling
Links to Industry Specific Pages
SERVICES  
Particularly Business-to-Business
SOFTWARE  
Hosted and installed across many functional areast
FINANCIAL PRODUCTS  
Prepaid cards to money transfer and all things between
REAL ESTATE  
From typical to extraordinary all with a wide set of potential customers.
INVESTMENTS  
From angel groups to active VC's
CONFERENCES  
From technical to lifestyle to personal development
TRAINING  
From technical to lifestyle to personal development
More Useful Resources
Weʼve pulled together a combination of articles, examples, case studies and strategies: some are general (across industries) but many are specific to your industry and its specific challenges
RECENT ARTICLES
Marketing Strategy Feel Scattered and Unfocused?
How does your company create focus in its marketing strategy... Read more  
Fighting Pricing Pressures?
Why discounting is not the only option your company has... Read more  
Marketing Against A Bigger Competitor
A growing company meets hurdles head on to achieve high growth in a tough market...
Read more  
Website From Zero to Hero In 1 Year?
How did this services company transform its website into its key source of prospects.
Read more  
        ...MANY MORE ARTICLES in the
AtN Knowledge Centre