Experienced online marketing experts will tell you that success is usually the result of a good initial strategy along with strong testing and finetuning. Innovation plays a big role at both stages, particularly in building options for testing with visitors.
The value of an interactive website is significantly helped by an testing plan which provides for different messaging and targeting combinations. AtN builds expertise in verticals and provides clients with a variety of ideas.
We view innovation as the effort to go beyond the strategies and ideas that are widely and readily available in an industry.
Innovation seeks to go beyond the "me too" approach to actively seeking new approaches that will accelerate opportunities for a business.
Rather than a forced occasional effort, we see innovation as an ongoing effort to generate, evaluate and incorporate new ideas into your web strategy.
What's required to achieve that? An ongoing research effort and system for organizing ideas into actionable (retrievable) guideline databases.
We've incorporated an innovation practice into our areas of work to bring clients a resource they lack internally.
