Originally Created As Card Activation Site

Not a current website which can contribute to the sales engine of the company

Completely under utilized

      BUSINESS RESULTS

      COMPETITIVENESS

      EFFICIENCY

Brochure Like Design

Usability Limited

No emphasis on site flow

Full incorporation of business strategy into website

Home page segmentation based on pains and features

Active components delivering discrete branding and connection messaging

Layered content structure with click to see more approach

      Designed to deliver greater BUSINESS         PERFORMANCE

      Clearer BRANDING and more COMPETITIVE         strength

      Opportunity For EFFICIENCY GAIN as         Website REDUCES OFFLINE COSTS

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Static Page

Poor skimmability

Narrow branding and trust building messaging

      LIMITED BRANDING IMPACT

      WEAK IN COMPETITIVE SITUATIONS

Brochure Like Design

Usability Limited - Static html

No emphasis on site flow

Highly interactive component

Divide advantage into core dimensions

Allow visitor easy access to which areas hit home

      Dramatic effect on BRANDING STRENGTH

      Delivers STRONG COMPETITIVE ADVANTAGE         story

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All product information listed together on one page

No integration of site flow into product page strategy

Limited conversion strategy

      BUSINESS RESULTS

• No Ability to close the prospect
• No strong product pitch

      BRAND & COMPETITIVENESS

• Context Branding Weak

Heavily Text Brochure Format

Poor Usability

CREATE CLEAR SEPARATE PITCHES FOR TWO KEY VERSIONS OF THE PRODUCT

• Related company profile (context branding)
• Related testimonial

Incorporate context branding into product page

      TARGETED product information

      Branding support for PRODUCT SALES

      Clearer VALUE SELLING to prospects

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Follows self selection by visitor

Focus on education phase of connecting to visitors pain area or product feature need

      Fills the GAPS in a PROSPECTS         UNDERSTANDING in a given product area

      Creates the KNOWLEDGE FOUNDATION for a         SUCCESSFUL PITCH of your products to         prospects

Click the signs on the right to see the strategy in more detail