AtN: Creating Websites That Your Visitors Will Love
Getting detailed is a part of our company DNA. One by-product of that is our fundamental belief that websites should be built on a flow basis -- not on a page basis.
We've spent years studying more than 25,000 websites across more than 50 industries with a strong focus on website usability.
Experience has shown that a flow orientation always results in greater website usability for your visitors.
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WORK AREA #2: USABILITY AND FLOW DESIGN
Definition
A measure of the form and order of content on a website and its ability to fulfill the core needs of the key visitor groups.
In simple terms
Can visitors find the content they need?
Is it presented in an order and style that meets the need of individual users?
Does it emulate a good sales conversation?
